Your friendly neighbourhood
Strategist &
Semiotician &
Futurist &
Friend.
I believe in taking strategic risks for big rewards.
I love creating meaningful, creative, and practical work that fulfills a need for people.
I think whimsy is underrated.
Strategic Risk
I decided to pursue my Masters of Design in Strategic Foresight and Innovation at OCAD University in the middle of a pandemic.
Big Rewards
I was hired as employee #1 at this VC-backed tech startup that went through to acquisition.
Commitment to Whimsy
At 26, I went on a year-long, solo, round-the-world trip focusing on learning a new skill in each country I visited (surfing in Costa Rica, tango in Argentina, fencing in Spain...you get the idea!)
Recent Work
Why We Buy: A Systems View on Consumerism
Futures of Cultural Identity
RDC Design Challenge