Strategist | Semiotician | Futurist | Friend

Biography in the Third Person

Martha is a natural storyteller with a passion for creative ideation. She looks at challenges holistically, analyzing the systems they occupy to identify possible solutions. A self-starter with proven project management experience, she knows how to juggle multiple priorities and make sure deliverables are completed on time and to spec. Recognized as a leader in the workplace, Martha brings a positive energy to her teams and strives to ensure a safe and equitable environment. Guided by empathic co-design principles, she is passionate about looking for clever, practical, and actionable solutions to “wicked problems”.

Core Competencies

- Creative ideation 

- Design & systems thinking

- Foresight methodology

- Relationship building 

- Presentation & storytelling

- Problem solving & critical thinking

- Service design & strategy 

- Teamwork & collaboration 

- Writing & editing

Work Experience 

I have a knack for cross-team collaboration, so I've been a hybrid team member for most of my career. I've held client-facing roles in an account management capacity, as well as in marketing research, operations, and engagement. 

Tech startup life let me wear a lot of hats, including one I like to call "The Wisely Lorax" (I spoke for the clients!) Working closely with sales and product teams, I was the voice of our customer internally, pushing to make the user experience frictionless and enjoyable. For me, the user always has to come first -- if not, then what are we even doing? 

I have an HBA degree in English and Semiotics, a postgraduate certificate in International Marketing, and a Masters of Design in Strategic Foresight and Innovation

What I Like & What I'm Good At 

For me, the best part of any project is the creative ideation involved in coming to the solution. There's no better feeling of getting into a flow of ideas with your team mates and seeing a project vision build out before your eyes -- it's magic!

My next favourite part is finding the best way to tell the story. My twin passions for writing and storytelling go hand in hand with presenting, which I have done on stages big and small. 

Of course, the best-best part of any project is the friends you make along the way! Building relationships and forging connections with people is the best way to produce great work. 

Selected Clients

Using Format