Strategist | Semiotician | Futurist | Friend
Biography in the Third Person
Martha is a natural storyteller with a passion for creative ideation. She looks at challenges holistically, analyzing the systems they occupy to identify possible solutions. A self-starter with proven project management experience, she knows how to juggle multiple priorities and make sure deliverables are completed on time and to spec. Recognized as a leader in the workplace, Martha brings a positive energy to her teams and strives to ensure a safe and equitable environment. Guided by empathic co-design principles, she is passionate about looking for clever, practical, and actionable solutions to “wicked problems”.
- Creative ideation
- Design & systems thinking
- Foresight methodology
- Relationship building
- Presentation & storytelling
- Problem solving & critical thinking
- Service design & strategy
- Teamwork & collaboration
- Writing & editing
I have a knack for cross-team collaboration, so I've been a hybrid team member for most of my career. I've held client-facing roles in an account management capacity, as well as in marketing research, operations, and engagement.
Tech startup life let me wear a lot of hats, including one I like to call "The Wisely Lorax" (I spoke for the clients!) Working closely with sales and product teams, I was the voice of our customer internally, pushing to make the user experience frictionless and enjoyable. For me, the user always has to come first -- if not, then what are we even doing?
I have an HBA degree in English and Semiotics, a postgraduate certificate in International Marketing, and a Masters of Design in Strategic Foresight and Innovation.
What I Like & What I'm Good At
For me, the best part of any project is the creative ideation involved in coming to the solution. There's no better feeling of getting into a flow of ideas with your team mates and seeing a project vision build out before your eyes -- it's magic!
My next favourite part is finding the best way to tell the story. My twin passions for writing and storytelling go hand in hand with presenting, which I have done on stages big and small.
Of course, the best-best part of any project is the friends you make along the way! Building relationships and forging connections with people is the best way to produce great work.